MEO masks were designed in New Zealand by Healthy Breath Limited in Auckland, New Zealand. The idea of creating a game-changing anti-pollution face mask came from the direct experience of the Healthy Breath team with the consideration of air pollution in Asia. Realising that many air-filtering masks in the current market do not adequately protect users, we wanted to innovate the face mask industry.
The vision to create the anti-pollution face mask which provides superior filtration, yet highly breathable was key to the innovation. At the same time, we also knew that technical face masks are usually boring. Thus, a fashionable yet fully functional air filtering mask would be a key differentiator for MEO.