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the world's most innovative face mask

a comfortably better design

Innovating the Anti-Pollution Face Masks

MEO is the result of merging some of the world’s most creative designers and high-tech materials, with a focus on creating the world’s most innovative anti-pollution face masks.

Our mask’s distinctive shape and unique wool filter reduces the build-up of moisture and heat which is common with other masks. The filters have extended particle capture ability, resulting in superior performance.

Putting it simply, MEO is the world’s most innovative air-filtering face mask, designed using New Zealand’s best qualities.

the science behind the mask

The Helix Filter

The Helix™ Filter is key to MEO mask’s effectiveness. The result of many years of research, it utilises the protective qualities of wool from bred-for-purpose sheep in Wanaka, New Zealand.

This wool has been proven to outperform synthetic materials, making it perfect for face mask filters.

The Helix™ Filter Media is also the world’s most breathable, allowing the wearer to receive a steady stream of purified air because it takes less energy to draw air through the filter.

Its many advantages include:

  • · Superior electrostatic performance for capturing particles
  • · Reduces noxious gases
  • · Inhibits growth of bacteria
  • · Made from a renewable resource
  • · Hypoallergenic

“The future of fashion is in well-being”

“I’m excited about the many ways that fashion can work in this area, especially by partnering in the areas of technology and science. Well-being’s become the new luxury and I love the idea of fashion and science, coming together to create life-changing product.”

– Karen Walker

made in the home of pure

The world’s best products are ones which change lives for the better. This is the inspiration behind MEO™ a face mask which gives users genuine protection against the harmful effects of air pollution. New Zealand is the natural place to create it.